31 july, 2010
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Golden Drum Supreme Advertising Court
37 members of seven juries will judge this year's vintage of New European and European advertising industry. FILM, PRESS, OUTDOOR AND RADIO JURY Stefan Schmidt, Chief Creative Officer TBWA\ Group Germany- ...
17 june 2009 | 12:38
views [ 2703 ]
Golden Drum here we come!
Golden Drum belongs to the group of few chosen events that carry international importance and recognition because of its outstanding program, which annually hosts eminent experts in the fields of advertising, ...
01 june 2009 | 14:53
views [ 2953 ]
Nielsen Begins Measuring Internet Usage In TV Ratings Sample
Nielsen this week will begin measuring the Internet usage of some members of its national TV ratings sample, and if the controversial test goes well, plans to make a decision this fall to expand the integration ...
28 april 2009 | 17:46
views [ 3229 ]
ITV hit by Moody's downgrade
ITV, the UK's largest commercial broadcaster, has been downgraded by Moody's, the ratings agency, as a result of the ailing state of the British advertising market and the company's decision not to raise ...
28 april 2009 | 17:44
views [ 2659 ]
Coca-Cola changes compensation plan
Coca-Cola, the soft drinks giant, is moving towards a "value-based" agency compensation system that will only pay for costs if campaigns do not deliver, but could offer margins of up to 30% if certain ...
28 april 2009 | 17:43
views [ 2781 ]
Magna Scales Back Online Video Ad Forecast
Growth will still be 32 percent, down from initial 45 percent projection Magna has scaled back its forecast for online video advertising in the U.S. market for 2009, the Interpublic unit said today. The ...
28 april 2009 | 17:23
views [ 3228 ]
Omnicom's Q1 Revenue Dips 14%
And net income slides 21% Omnicom Group said first-quarter net income slid 21 percent to $164.5 million, or 53 cents a share, on a 14 percent decline in global revenue to $2.75 billion. About 7.8 percent ...
28 april 2009 | 17:20
views [ 3281 ]
Rise Of The Advertising Robots
A parade of new automated ad platforms aim to reshape digital media.Big brands would love to advertise on small, niche-focused Web sites--think Mountain Dew on blogs about windsurfing, or Gerber baby food ...
28 april 2009 | 16:56
views [ 2602 ]
Recession Doesn't Dent Total Value of Top 100 Brands
Google Still No. 1, but Auto, Financial Players Drop Off Annual List One thing this recession hasn't knocked out is the power of brands. Despite the pounding global business is taking, the $2 trillion ...
28 april 2009 | 16:47
views [ 3055 ]
Digital Agencies Stay Optimistic on Client Budgets
SoDA found that just 10 percent of i-shops expect a decrease in digital projects Compared to the rest of the ad industry, digital agencies are sitting pretty. But that doesn't mean they're without concerns. ...
27 april 2009 | 17:18
views [ 2586 ]
Anons:
Cannes Lions 2010 Entries Increase 7%
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Cannes Lions Announces Final Number Of Entries
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48 Hours. One Ad. A Week In Cannes
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When Admen Play Venture Capitalists
AdWeek
Spike Lee On The Democratisation Of Creativity
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Can Brand Loyalty Be Bought?
BrandChannel
The ills and frills of social media
iMediaConnection
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