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Cannes lions
NTV: global changes



29 april 2009 | 13:23

48 Hours. One Ad. A Week In Cannes



YouTube and the Cannes Lions International Advertising Festival have partnered to give the best young creative minds a chance to attend Cannes and compete in the Young Lions Film Competition.

MAKE AN AD
At midnight on 15 May (GMT), YouTube will release a brief on www.youtube.com/canneslions for a 60-second ad for a major charity. Anyone born after 27 June 1980 can submit an ad to this channel until midnight, 17 May. The more creative the better.

SPREAD THE WORD
Making the video is just half the job. Entrants will have two weeks to drive as many people to their YouTube video as possible. Embed it, blog about it, tweet it – whatever it takes.

GO TO CANNES
At the end of those two weeks, our panel of judges will pick two winners, based on creative execution of the brief and the videos’ views, ratings, comments, votes and overall online footprint. The prize for the two separate winners is an all-expenses paid trip to Cannes to take part in the Young Lions Film Competition. They will be teamed up in Cannes to form Team YouTube and compete against 37 other teams from around the world. Teams are issued with a mobile phone and have just 48 hours to shoot and edit a 60-second commercial on behalf of a charity.
Cannes Lions
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