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Cannes lions
NTV: global changes



07 june 2010 | 14:37

Cannes Lions 2010 Entries Increase 7%



24,242 total entries – the 4th highest number in the history of Cannes.


The Organisers of the 57th Cannes Lions International Advertising Festival today announced that more than 24,000 entries from 90 countries, the 4th highest level of entries ever, will be competing for the coveted Lions at this year’s event, an increase of 7% versus last year.

"Cannes Lions reflects the communications industry, and these results tell a fascinating story,” says Philip Thomas, Festival CEO. “Firstly, of course, they suggest that the industry as a whole is recovering from the distress of 2009 (entries to the Festival were down 20% last year) and indeed they show recovery coming not only from places you would expect like Latin America or India, but also countries like Sweden, Turkey, the UK, France and the USA, all of which have picked up considerably.”

“The figures also show different categories showing differing levels of growth. While some traditional sections are down year-on-year, there are significant increases in Media and Cyber as well as in the newer Cannes Lions sections – especially PR and Promo & Activation which have grown by 32% and 43% respectively,” continued Philip Thomas. “We look forward to welcoming the 12 juries to Cannes where they will take on the daunting task to view, judge, deliberate and honour the best creative work from the world’s communications industry.”





Category 
2009
2010
% Variation
2010 v 2009
Cyber Lions
2205
2603
18%
Design Lions
1139
1297
14%
Direct Lions
1364
1440
5.5%
Film Lions
3453
3191
-7.5%
Media Lions
1840
2162
17.5%
Outdoor Lions
4498
3822
-15%
PR Lions
431
571
32%
Press Lions
5048
4821
-4.5%
Promo & Activation Lions
1118
1595
43%
Radio Lions
1153
1235
7%
Titanium and Integrated Lions
403
395
-2%
Film Craft
n/a
1110
n/a
TOTAL
22652
24242
7%

 

Cannes Lions
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