Media onLine
home page editor@media-online.ru search
23 june, 2017
News
Press clipping
TV
Radio
Press
Outdoor
Internet
Links
Media dictionary
Media dictionary
 

 A    B    C    D    E    F    G    H    I    J    K    L    M    N    O    P    Q    R    S    T    U    V    W    X    Y    Z   


Advertising carry-over
amount of retention of advertising message effects (e.g., exposure, awareness, recognition, recall) on a selected target audience through time. This is the opposite of the advertising decay rate, and is often referred to as the advertising retention rate . It is useful in estimating cumulative advertising effects.

Affinity Index
is an "efficiency indicator" in media planning. It shows the weight of a specific Target Audience compared to the total population in case of a specific programme/ medium. The affinity index = TRP/GRP. In case this figure is higher than 1 (100%), it means that the programme/medium is well targeted for our Target Audience. The higher this index the better the targeting is.

Affinity index
An "efficiency indicator" in media planning. It shows the weight of a specific Target Audience compared to the total population in case of a specific programme/ medium. The affinity index = TRP/GRP. In case this figure is higher than 1 (100%), it means that the programme/medium is well targeted for our Target Audience. The higher this index the better the targeting is.

Arbitron
provides network and spot radio audience data in a variety of formats and release intervals.

Area of Dominant Influence (ADI)
group of counties around a major market or markets whose residents largely listen to or view stations in those markets

Audience duplication
measure of viewers, readers or listeners who have been exposed two or more times to a vehicle or schedule within a particular time frame. Without such estimates it is generally not possible to determine the reach of a schedule

Audience spill-over
extent to which secondary target audience members are likely to be exposed to a schedule that is developed for a particular primary target audience.

Audit Bureau of Circulations, Inc. (ABC)
organization that verifies and publishes distribution and other information on newspapers and consumer magazines.

Average frequency
The average number of times the members of our Target Audience are exposed to the advertising message.

Average frequency
means number of times target audience members reached by a media plan are exposed to vehicles or messages

Average quarter hour rating (AQH)
estimate of the percentage of an audience exposed to the typical 15-minute segment across all such segments within a broader daypart. Depending on the method used, to be counted as a listener or viewer the respondent must tune in for at least three or five minutes within a quarter hour segment
Media-Online editorial staff:
Tel: +7 (495) 626-53-46
news@media-online.ru
editor@media-online.ru
webmaster@media-online.ru
A corresponding HTML link when using the contents of Media-online.ru fully or partially is obligatory
Copyright © 2004 - 2005 ProMedia Communication Partners


liveinternet.ru: Visitors today Rambler's Top100