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24 august, 2019
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Channel viewership share
a segment of our target audience who is watching TV/listening to radio at a given period of time. Channel viewership share is a percentage of this watching/listening segment (100%) selecting the given channel.

Contact
Stands for one TV-viewer, who saw the spot once

Cost calculation
Gross Cost: refers to rate card advertising expenditure, including all extra charges (without VAT) Net Cost: Gross Cost minus Volume Discount Net net Cost: Net Cost minus Media Commission Client Cost: Net Net Cost Agency Fee

CPP (cost per point)
the cost of reaching 1% of a specific Target Audience (1 rating point) through a certain media vehicle.
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