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18 april, 2019
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Day-part segments
time bands that have associated levels of audience delivery. For the Hungarian market there are: Early Morning: 6.00-9.00 Morning: 9.00-12.00 Early Afternoon: 12.00-15.00 Pre-prime Time: 15.00-18.30 Prime Time: 18.30-22.00 Late Night: 22.00-02.00

Decay
Characterizes the decrease of brand awareness level for a certain standard period (week, month, year) after the advertising support has been interrupted. Thus decay shows an average effect of advertising on brand awareness.
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