A B C D E F G H I J K L M N O P Q R S T U V W X Y Z |
time bands that have associated levels of audience delivery. For the Hungarian market there are:
Early Morning: 6.00-9.00
Early Afternoon: 12.00-15.00
Pre-prime Time: 15.00-18.30
Prime Time: 18.30-22.00
Late Night: 22.00-02.00
Characterizes the decrease of brand awareness level for a certain standard period (week, month, year) after the advertising support has been interrupted. Thus decay shows an average effect of advertising on brand awareness.