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24 august, 2019
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Effective Frequency
in order to fulfil the goals of the campaign, it is necessary for our Target Audience to see our commercial several times. These frequency levels, at which the advertisements are most effective, are called Effective Frequency. (E.g. 3 , 4 )

Estimate
The proposed or expected budget for an advertising effort. Prior to the inception of any promotional project or ad campaign, Motto Advertising provides its clients with a detailed cost estimate.

Exposure
The number of potential consumers reached through specific medium.
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