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A standard page in a company’s press kit, the fact sheet gives a
brief description of the company’s business and area of expertise, the company’s
address(es), phone numbers, principals, date of establishment, etc. A
well-prepared fact sheet saves the journalist hours of time – and increases the
company’s chance of press coverage.
A group of potential consumers used in a market research effort,
which is usually designed to determine the likely effectiveness of a product or