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26 april, 2019
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Fact Sheet
A standard page in a company’s press kit, the fact sheet gives a brief description of the company’s business and area of expertise, the company’s address(es), phone numbers, principals, date of establishment, etc. A well-prepared fact sheet saves the journalist hours of time – and increases the company’s chance of press coverage.

Focus Group
A group of potential consumers used in a market research effort, which is usually designed to determine the likely effectiveness of a product or advertising strategy.
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