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18 april, 2019
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Media dictionary
 

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Madison Avenue
New York City thoroughfare that has historically been the location of many large ad agencies. Today the term often refers to the American advertising industry collectively.

Mailer
A mailed advertisement.

Mailing List
A list of prospective customers organized by defined factors such as location, income, or other consumer profile aspect.

Market Profile
The characteristics of a group or area targeted for a campaign.

Market Research
A study of consumer groups and business competition used to define a projected market.

Media
Forms of mass communication. Newspapers, magazines, direct mail, billboards, bus signs, radio, television and internet are some important media that carry advertising.

Media Planner
An employee of an advertiser or agency who coordinates media aspects of a campaign and selects the most effective media to use. Important factors in media planning include: the campaign; the budget, size and character of the market profile; and the positioning opportunities in the media.

Message
The underlying theme or idea in advertisement.

Mockup
A scale-dimensional display model used in planning.
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