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20 june, 2019
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Share of Voice (SOV), Share of Spending (SOS)
Share of Voice (SOV), Share of Spending (SOS): the brand’s or advertiser’s advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditures (SOS) or ratings (SOV).

SOV(share of voice)
% of total category advertising contributed by each brand. The share of voice represents the percentage of impressions your ads comprise within your competitive category's media spending against a particular audience universe. The share of market represents the percentage of use your client's product receives versus the competition within the audience universe.

Split
Campaign split (budget/GRP) on a certain criterium (channel split, months split, spot-version split). Say, month split may look like this: June July Total TRP's 100 100 200 % 50% 50% 100%

Spontaneous brand awareness, Unaided brand awareness
Characterizes the percentage of consumers, which remembered that they know a certain trademark without its preliminary mentioning.Spontaneous brand awareness shows the likelihood of that its target consumers will be interested in trying or buying the product.

Spot
An advertising commercial for TV-broadcasting.
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