A B C D E F G H I J K L M N O P Q R S T U V W X Y Z |
Share of Voice (SOV), Share of Spending (SOS)|
Share of Voice (SOV), Share of Spending (SOS): the brand’s or advertiser’s advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditures (SOS) or ratings (SOV).
SOV(share of voice)|
% of total category advertising contributed by each brand.
The share of voice represents the percentage of impressions your ads comprise within your competitive category's media spending against a particular audience universe. The share of market represents the percentage of use your client's product receives versus the competition within the audience universe.
Campaign split (budget/GRP) on a certain criterium
(channel split, months split, spot-version split). Say, month split may look like this:
June July Total
TRP's 100 100 200
% 50% 50% 100%
Spontaneous brand awareness, Unaided brand awareness|
Characterizes the percentage of consumers, which remembered that they know a certain trademark without its preliminary mentioning.Spontaneous brand awareness shows the likelihood of that its target consumers will be interested in trying or buying the product.
An advertising commercial for TV-broadcasting.