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BUSINESSWEEK AND RODIONOV PUBLISHING HOUSE TO LAUNCH RUSSIAN LANGUAGE EDITION OF BUSINESSWEEK IN FALL 2005

01 march 2005 | 15:31
New York, USA/Moscow, Russia -- March 1, 2005—BusinessWeek, the world’s best-selling business magazine, and Rodionov Publishing House, a publishing company based in Moscow, announced today an agreement to publish a Russian language edition of BusinessWeek. The first issue is scheduled for launch in September, 2005.

The BusinessWeek Russian language edition will be published weekly and distributed to an initial circulation of 40,000. The magazine will be available on newsstands and via subscription in both Russia and Ukraine. Editorial content will consist of selected material from the North America and international editions of BusinessWeek and original local editorial developed by Rodionov Publishing House’s dedicated group of well-known journalists.

BusinessWeek (www.businessweek.com) is published weekly by the McGraw-Hill Companies in New York. The publication celebrated its 75th anniversary in 2004, has a worldwide circulation of 1.2 million, a weekly readership of 5.6 million, and is currently published in three local language editions including Chinese, Polish, and the Bahasa Indonesia edisi.

With the Russian language edition, BusinessWeek will broaden its reach by keeping this new readership informed of important news that affects the business community throughout the world and will provide insightful analysis and commentary of news events for business management.

“BusinessWeek has had an established relationship with Rodionov Publishing House for several years. Our collaboration has always been flawless. We have witnessed their enthusiasm, their successful expansion as well as their integrity. We are confident that the upcoming BusinessWeek Russian edition will meet everyone’s expectations: the readers’, the advertisers’, as well as Rodionov Publishing House’s and BusinessWeek’s,” said Paul Maraviglia, International Publisher BusinessWeek.

Rodionov Publishing House (www.idr.ru) publishes several business and consumer titles including, among others, the well-known weekly business magazine Profil (95,000 circulation), the monthly magazine for career-oriented young professionals Kar’era (68,000), published in collaboration with Entrepreneur, the lifestyle monthly magazine Domovoi (105,000), and the Russian edition of French L’Optimum magazine (70,000) under license from Les Editions Jalou Publishing House. Rodionov Publishing House has 238 staff members. In addition, Rodionov Publishing House owns the well-established advertising agency Glossy Publishing.

“We value the already well-established relationship between our companies and expect this new level of collaboration to further strengthen our relationship and be beneficial to both parties. We foresee that the Russian edition of BusinessWeek will, in no time, become the preferred source of objective, reliable, and cutting-edge information for the elite business leaders in our market. Also, the Russian advertising market is rapidly growing, and we are confident that BusinessWeek’s Russian edition will, in a short time, secure a strong position amongst advertisers,” said Sergey Rodionov, Chief Executive Officer, Rodionov Publishing House.


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