21 september, 2019
Pump Media Going Interactive
Pump Media, a digital out-of-home network at the gas pump, is going interactive, turning its audio and video LCD screens into touch screens developed by 3M. To start, the company recently upgraded its ...
16 april 2009 | 19:26
views [ 26210 ]
Global luxury sales to fall 10%
Global luxury goods sales will fall by 10% this year to $201 billion (€152bn; £135bn) according to Bain & Co., the management consultancy firm, which has revised its previous forecast of a 7% decline ...
16 april 2009 | 19:19
views [ 23899 ]
Report: Digital Billboards Not a Threat to Drivers
A second study conducted by Philadelphia-based Tantala Associates for the Foundation for Outdoor Advertising Research and Education, concluded that digital billboards do not pose a safety threat to drivers. ...
16 april 2009 | 19:16
views [ 26017 ]
Outdoor Sports Get Their Day in the Sun
For fans of the great outdoors, there has never been a better time to stay inside — and watch television. More networks are offering more hours of original content aimed at outdoor sports enthusiasts, ...
16 april 2009 | 19:09
views [ 24672 ]
Outdoor Spending Plummets 15%
After strong growth through most of this decade, the outdoor advertising industry couldn't escape the effects of the worst economic downturn in decades, with revenue tumbling 15% in the fourth quarter ...
16 march 2009 | 18:19
views [ 24899 ]
Downturn takes toll on UK outdoor
The UK outdoor advertising sector's revenues fell by 1.1% in the final quarter of 2008, and by 3.8% for the year as a whole, with digital signage contributing just 7.1% of all revenues, reports the Outdoor ...
20 february 2009 | 17:18
views [ 25168 ]
Outdoor Ads: How to Keep Out of Trouble
Not too long ago, outdoor advertising was thought of as a static medium defined by billboards and lifeless signage on highways, buses, phone booths and the sides of buildings. While the interactive nature ...
10 february 2009 | 17:53
views [ 26074 ]
JCDecaux posts revenue increase
JCDecaux, the France-based outdoor advertising company, saw its overall revenues increase by 2.7% last year to €2.17 billion ($2.8bn £2.0bn), driven by strong returns from its street furniture and ...
02 february 2009 | 14:55
views [ 23755 ]
JCDecaux Airport launches interactive Innovate division
JCDecaux Airport has launched a new division, Innovate, which will use 3D builds, new printing techniques and digital screens to enhance airport campaigns. The division will be managed by Nicola Greene, ...
20 january 2009 | 16:02
views [ 24157 ]
Cannes Lions 2010 Entries Increase 7%
Cannes Lions Announces Final Number Of Entries
48 Hours. One Ad. A Week In Cannes
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