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Cannes lions
NTV: global changes



10 february 2009 | 12:06

Important Changes To Direct Lions



• Improved judging criteria to place more emphasis on results. Judging weighting:

- Strategy 20%
- Creativity 30%
- Execution 20%
- Results 30%

• Clearer submission questions to help you provide accurate information for the jury.

• Digitally focused categories added.

• Amended Integrated campaign category to ‘Best integrated campaign led by direct marketing’.

If you have any queries, get in touch with our entries team.


“My single admonition? If it doesn't sell, it isn't creative. In a year of turmoil – it’s time to honour the truly creative.” - David Sable, Direct Lions Jury President





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