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18 february 2009 | 14:39

New Categories For Design Lions

New categories for 2009:

Digital Design

Sylvia Vitale Rotta - 2009 Design Lions Jury President: "We should award Design that is consumer-friendly, that improves people's daily lives; and just as with all the other forms of advertising, winning an award for Design produces an exhilarating buzz for the whole agency and its clients."

Categories ( Design Lions)


A01. Corporate Identity Schemes – Large scale
Including fully developed corporate identity solutions on multiple media platforms

A02. Corporate Identity Schemes – Small scale
Including new or redesigned logos and trademarks and simple applications of logo

A03. Posters
For example film, exhibition, concert posters etc. (Note: Poster campaigns should be entered as single entry)

A04. Flyers, tickets, invitations, postcards, Christmas and other greetings cards

A05. Calendars

A06. Stationery
Item or range, including business cards, letterheads etc.

A07. Books
Including editorial and cover design

A08. Publications
Annual reports, catalogues, brochures, press/media kits etc.

A09. Self promotion
Any type of media format – designed by agencies to promote themselves or others

A10. Point of sale
In-store merchandising, product display, signage, structural graphics, shopping bags

A11. Broadcast design and graphics
Channel branding, programme branding, graphic overlays, title sequences, projections (Note: this does not include TV programme promos or trailers)

A12. Digital Design
Websites, animation, CD-Roms, touch-screen kiosks etc. (Note: will be judged on execution and design, NOT functionality or concept.)


Please note entries in these categories are focused on the consumer experience and engagement with the space and not architectural structure.

B01. Environmental design – temporary or semi-permanent
Temporary retail environments, seasonal display, mobile demonstration units, exhibition and event stands, visitor attractions, trade shows, presentations or demonstrations

B02. Environmental design – permanent
Retail environments, concept stores, show rooms, museums, galleries & exhibits, visitor attractions, restaurants, cafes, bars, clubs, hotel interiors, offices, studios, reception spaces, showrooms, banks, airport interiors, residential environments, community & public environments, including all aspects of brand inspired interiors


Please note, entries in these categories must be for the packaging used to promote, sell or display the following items

C01. Foods
Meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, pizza, sauces, mayonnaise, vinegar, oils, spices, herbs, pre-cooked & prepared meals, baby foods & baby milk, cream, butter, cheese, eggs, milk, margarine & spreads, chocolate, candy, chewing gum, potato crisps, snacks, nuts & dried fruit, sweet & savoury bars, cakes, biscuits, crackers, sugar, jam, honey, peanut butter, syrup, bread, crispbread, flour, baking ingredients, breakfast cereals, yoghurt & yoghurt drinks, desserts, ice cream, flavoured milk

C02. Alcoholic drinks
Beer (incl. non-alcoholic beer), cider, lager, alcopops, wine, champagne, fortified wines, spirits, liqueurs

C03. Non-alcoholic drinks
Coffee, tea, chocolate & malt drinks, still & carbonated drinks, fruit & vegetable juices, mineral waters

C04. Cosmetics & beauty
Make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & conditioners, hairspray, gel, mousse, hair dyes, soap, shower & bath products, sun block & tanning products

C05. Toiletries & pharmaceuticals
Toothpastes, toothbrushes, mouthwashes, toilet paper, tampons & sanitary towels, tissues, nappies, razors & shaving products, hair removal products, OTC medicines & tablets, vitamins & herbal remedies, insect repellents, skin remedies, condoms, prescription drugs

C06. Home maintenance products
Clothing detergents, fabric softeners, dishwasher detergents, household cleaning products, air fresheners, insecticides, foil, cling film & food packaging, kitchen roll, light bulbs, batteries (not car batteries), paint, varnish & wood protectors, adhesives, shoe polish, fertilisers

C07. Homewares, Home appliances, furnishings & automotive
Kitchen utensils, appliances & crockery, glassware, bed & table linen, home decorating & building products, tools, garden tools, house & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, baths, showers & toilets, wall & floor coverings, doors & windows, heaters, air conditioners, lamps, clocks, home security products, smoke detectors, tyres, automotive spare parts and accessories incl. in-car hi-fi, petrol, oil

C08. Electronics, computers & audio-visual
Televisions, video players, blank audio & video tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players & minidiscs, MP3 players, home computers, DVD players, personal phone equipment incl. mobile phones & pagers, binoculars

C09. Clothing, sports, leisure & recreation
Clothing, footwear, sportswear, jewellery, watches, sports and outdoor equipment, toys, board games, computer games, CD, DVD and record sleeves

C10. Other

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