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23 february 2009 | 14:50

Kofi Annan: "Climate Change. Human Impact. Advertising Challenge"

Kofi Annan and David Jones will join forces with Hervé de Clerck to discuss the human face of climate change and the role that only the creative community can play in changing 'Climate Change' to 'Climate Justice'.

Kofi Annan, the former Secretary General of the United Nations and President of the Global Humanitarian Forum, and David Jones, Global CEO of Havas Worldwide, CEO of Euro RSCG Worldwide and Co-founder of One Young World, will be speaking live in Cannes on Friday 26 June 2009 at 11am.

The debate will be hosted by Hervé de Clerck, Dream Leader of ACT Responsible and Founder of AdForum. In June 2008, ACT Responsible started working for Kofi Annan’s Global Humanitarian Forum and, together with David Jones, created a dedicated communications team working for Kofi Annan to raise awareness of human consequences of climate change all over the world. Kofi Annan, working in close co-operation with all the major NGOs in the framework of the Global Campaign for Climate Action, will call on the worldwide audience of creative professional in Cannes to support this work.

"We hope to involve millions of people in a global movement for a fair resolution to the climate crisis," said Hervé de Clerck about 'Climate Justice'. Kofi Annan commented, "This is vital because political leaders will stand up and act only if they feel there is strong public support." David Jones added, "The fundamental word is actually ‘movement’ rather than a ‘campaign’. Because a campaign is something that you watch, whereas a movement is something that you join and are a part of."

ACT Responsible - Advertising Community Together is a non profit initiative whose aim is to show the positive role of advertising in today’s world social and environmental issues. Since 2001, exhibitions, workshops and events are organised during the annual Cannes Lions International Advertising Festival and around the world. ACT Responsible will focus its Cannes 2009 Expo on the environmental, social and economic consequences of Climate Change.

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