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27 february 2009 | 15:35

P&G, Kraft, McDonald's And Sir Martin Sorrell Discuss The Recession At The Cannes Debate



Sir Martin Sorrell returns to Cannes to guide a heavyweight panel of global marketing leaders in a discussion on how the recession is affecting the industry now and how it will shape its future.

"This will be a wonderful opportunity to talk to three of the most powerful CMOs in the world about how they are marketing their companies, products and services through these difficult times. Are they investing more to build brands or cutting back?

The three represent 13 billion dollars of worldwide advertising and marketing spend
." - Sir Martin Sorrell


The Cannes Debate, which launched in 2005, is a group discussion between the most influential people in the business covering the most topical issues that are currently affecting the advertising and communications industry. This year’s hour-long Cannes Debate will take place on Friday 26th of June at 12:00 in the Palais des Festivals in Cannes.


Moderator
Sir Martin Sorrell, CEO - WPP Worldwide

Panel
Marc Pritchard
, Global Marketing Officer - P&G

Mary Beth West, Executive Vice President, Chief Marketing Officer - Kraft Foods Inc.

Mary Dillon, Executive Vice President, Global Chief Marketing Officer - McDonald’s Corporation

версия для печати

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