Forbes.com Launches CMO Network
18 march 2009 | 17:31
Forbes.com is getting deeper into territory typically covered by advertising trade publications and a growing number of industry blogs with the launch of a new section dubbed CMO Network.
The new channel is aimed at chief marketing officers, as well as executives in the advertising, media and marketing space. The section features a mix of breaking news, analysis and video content, along with commentary from a slew of prominent columnists. Those include former eBay CMO Mike Linton, who is penning the column "CMO Calculus," as well as Martin Puris, the former head of ad agency Ammirati Puris Lintas, who is authoring a column called "Up for Grabs."
CMO Network is being headed by Forbes executive editor Melanie Wells, who has covered the media and marketing beat at the magazine since 1999.
With the launch of the new channel, Forbes.com is entering a saturated category, which includes trade publications like Brandweek (which, like Adweek, is owned by the Nielsen Co.), Advertising Age and Mediapost, as well as a growing number of well-read blogs/aggregators such as Silicon Alley Insider and Dow Jones’ All Things Digital. But what Forbes.com has to its advantage is reach: the site reached over 14 million unique users last month, per Compete.com.