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20 september, 2019
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Cannes lions
NTV: global changes


Cannes lions
Mobile's missing link

iMediaConnection
Pirate's brand appeals to advertisers
Corporate sponsors jumped on board of Walt Disney's Pirates of the Caribbean, the sequel, after seeing the popularity of the storybook notion of buccaneer among viewers
Miami.com
GOOGLE ADS 'INHERENTLY VULNERABLE' TO FRAUD: NYU PROFESSOR

The technology underpinning the Klondyke gold rush of search engine advertising is "inherently vulnerable" to fraud, according to Alexander Tuzhilin, professor of information systems at the Stern School of Business, New York University


WARC
Lose the Jargon, Voice Your Brand
by Rob Mitchell

Done well, tone of voice allows the brand to convey its values or qualities through the language it uses. A brand like Google is straightforward and a little irreverent ("do no evil" is often referenced as a favorite mantra of the founders). Virgin Airlines relies on a cheeky tone, while an investment firm like Merrill Lynch may choose to be more button-downed and reassuring in its tone.
Brandchannel.com
The singing brand of Ukraine
The 50th annual song contest “Eurovision” was held in Kiev, Ukraine, last month. An though it was won by a Greek singer Elena Paparizu, the host country has eventually lost nothing, and even won in a certain way, though its representatives stumbled upon a shameful 20th place.
Sex doesn't sell
Old taboos are disappearing. Bad news for lazy advertisers

“HANDS up anyone here who doesn't masturbate.” No blushes were spared as London's Institute of Contemporary Arts (ICA) played host on October 25th to Slit, a new literary journal devoted to sex. That was part of ErotICA, an event that aimed to put “some of the finest pornographic minds together with artists and writers.”
Economist.co.uk
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