GOODBY, TITANIUM LIONS!
Jeff Goodby, Co-Chairman of Goodby, Silverstein & Partners, is to be the first President of the Festival's new section - the Titanium Lions for Integrated Campaigns.
The Titanium Lion has been re-launched as an award for integrated campaigns, recognising work that achieves creative excellence across multiple channels.
"The old categories are tired, limiting, and often wasteful," Goodby said. "This Titanium campaign award acknowledges that. Cannes has again led the way, recognising that a revolution is taking place in the creation and perception of advertising messages. It's an honour to lead the first jury of this new time."
Welcoming the appointment, Cannes Lions CEO Terry Savage said, "Jeff Goodby is one of the outstanding creative minds of his generation. I can think of no-one better to embody the original spirit of the Titanium Lion as an award which celebrates risk and daring in break-through advertising."
Goodby grew up in Rhode Island and went to Harvard, where he wrote for the Harvard Lampoon. He worked as a newspaper reporter at the Beverley (Massachusetts) Times and contributed illustrations to Time magazine.
His first advertising job was at J. Walter Thompson. From there, he went to Ogilvy & Mather, where he met Rich Silverstein. Together, this creative duo have won almost all the major advertising awards, including the David Ogilvy Award for their work on the Oakland A's baseball team.
Goodby has won the San Francisco Advertising Club's Award for best copywriter four times, Adweek Magazine has called him America's best television copywriter, and he has been chosen three times (along with Rich Silverstein) as Adweek's Creative Director of the Year. The One Club of New York included two commercials he directed in their list of 30 best commercials of the nineties.
Goodby has written, directed, or overseen the creation of some of the most memorable campaigns of the past couple of decades and in 2003, served as President of the Film and Press & Outdoor juries at Cannes.CannesLions.com